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After Outcry, Illegal Ad Comes off 2 Columbus Circle

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The enormous advertisement that covered 2 Columbus Circle was removed on April 14. It was precisely, as Vanessa Gruen, the MAS director of special projects, told The New York Times, too high, too big, not allowed in that zone, and totally illegal.

Temporary signage, whether on construction sidewalk sheds or on scrim that covers temporary work, must have a permit from the Department of Buildings and comply with the city’s zoning regulations on signage. The MAS applauds the Department of Buildings for issuing four violations to enforce the city’s signage regulations and keep our streets free of garish, illegal advertising.

Opened as an art museum in 1964, 2 Columbus Circle is now being modified extensively and renovated by its new owner and future tenant, the Museum of Arts and Design. The MAS, along with many other preservation organizations and architectural historians, called repeatedly on the Landmarks Preservation Commission to hold a hearing on whether to designate the building, designed by noted architect Edward Durrell Stone, as a city landmark. The commission declined.