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There’s More Than One Reason This Sign is Controversial

Controversial Sign Highlights NYC Signage Laws

This large commercial sign is controversial, not just because of its offensive message. Located on the northeast corner of Watts Street and Avenue of the Americas – a busy intersection at the gateway to SoHo – this oversized billboard distracts drivers and assaults the senses of pedestrians. Perhaps for this reason, the City outlawed signs of this size in 2001. Unfortunately, this one was permitted in 2000 and is still considered legal. Advertising signs that pre-dated the 2001 law were given “non-conforming” status, and permitted to remain at this otherwise illegal size into perpetuity.