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May 2017
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JCR Percussion – Bronx Home of Rhythm: A Place That Matters

jcr percussionJCR Percussion, a Latin music percussion store in the Highbridge section of the Bronx, was one of ten New York City places honored by Place Matters at its tenth anniversary and awards ceremony in May of this year. Located at 948 Ogden Avenue, the store was celebrated for keeping tradition alive. Owned by Calixto Rivera, JCR Percussion is where many of New York City’s musicians get their hands on the rhythmic instruments that beat the heart of Latin music. For 35 years, Caly has handcrafted instruments like congas, bongos, timbales, and cowbells in his modest workshop. In fact, according to the guide Hidden New York by Marci Reaven and Steve Zeitlin, “it was the cowbell in particular that prompted Caly to start his business, and it remains his signature item.” With his sterling reputation and spirited smile, Caly has no need to advertise his merchandise – musicians come directly to him from all across the globe for custom orders and repairs.” To read more about JCR Percussion and other 2008 Place Matters honorees, log on to Place Matters. For the full list of featured places to date, log on to the Place Explorer and choose the Featured Search called “Place that Matters of the Week.” Please tell your friends about these places of history, memory, and culture and invite them to join the Place Matters e-mail list. Place Matters is a project of City Lore and the Municipal Art Society.