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Nine Violations Issued for Towering, Obnoxious Flatiron Ad

flatiron building ad

The Department of Buildings today issued nine violations for the illegal advertising banner recently placed on the apex of the historic Flatiron Building at Madison Square.

The MAS took the matter to the department just after the garish and oversized signage was put in place last week.

The Flatiron (175 Fifth Ave.), an icon of New York built in 1902, was one of the first buildings given city landmark protection status in 1966. If you feel as strongly about this issue as we do, make your views known to the mayor and the Department of Buildings.

Temporary signage, whether on construction sidewalk sheds or on scrim that covers temporary work, must comply with the city’s zoning regulations on signage.

For the construction shed, the violations were:

  1. Failure to comply with filed plans. Plans called for a 4-foot high shed and they built it to 8 feet in order to accommodate the Citigroup ad.
  2. Sign on surface area is too large.
  3. Prohibited advertising sign.
  4. Installing advertising sign without a permit.

For the immense sign on the scaffolding:

  1. Sign creates hazardous wind load.
  2. Prohibited advertising sign on scaffold.
  3. Sign extends too high. It exceeds the 40-foot height limit.
  4. Surface area for the sign is too large.
  5. Failure to get permit from Buildings Department. (The permit would not have been granted)