November 2017
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75+ Local Businesses to Support This Saturday

Employees Jean, Millicent, and Valerie inside Tender Buttons, a shop that sells buttons in New York City

Jean, Millicent & Valerie of Tender Buttons (Photo by @idiosyncraticfashionistas)

All month, MAS has been crowd-sourcing a list of neighborhood shops that New Yorkers rely on to find creative, local holiday gifts. We asked and you delivered! From hat shops to button emporiums, independent bookstores to craft fairs, chocolatiers to butchers, you helped us build a shopping guide you won’t find anywhere else.

We hope you’ll use our interactive map on Small Business Saturday (November 25) to support a local retailer and find that special gift. And please continue adding your ideas to our map.

From all of us at MAS, we wish you a Happy Thanksgiving!

(view map fullscreen)

Letter in Support of the Designation of the Former AT&T Building at 550 Madison Avenue

Hon. Meenakshi Srinivasan, Chair
NYC Landmarks Preservation Commission
One Centre Street, 9th Floor
New York, NY 10007

Dear Chair Srinivasan,

MAS writes to support the designation of the former AT&T Building at 550 Madison Avenue as an individual New York City landmark. Designed by Philip Johnson and completed in 1984, this iconic building arguably launched the Postmodern movement in New York City and is a significant work of American architecture.

Philip Johnson is one of the most important architects of the 20th century. It was with this building that Johnson introduced the idea of adapting architectural features from the past for contemporary office towers. Indeed, Leland Roth and Amanda Roth Clark assert “The building that announced Johnson’s wholehearted embrace of ironic Postmodern classicism, and his rise to the status of superstar in the architectural world, was the design for the AT&T building in New York, of 1975-1984.”

At the time of its construction, the monumental former AT&T Building was a daring shift away from contemporary glass towers in the International Style, a term coined by Johnson. The design for the former AT&T Building instead looked towards the historical, clad in the same granite used in Grand Central Terminal. The building rests heavily on the street atop wide stone pillars and a grand archway entrance. Its beloved Chippendale top is a prominent fixture in the city skyline.

Although it is a controversial form, Postmodernism is an important chapter in American architecture and its archetype, the former AT&T Building, contributes to the diversity of building styles in East Midtown.

We urge the Landmarks Preservation Commission to designate this exemplary structure.

Yours truly,

Elizabeth's signature

Elizabeth Goldstein
The Municipal Art Society of New York

Letter in Support of the Designation of 99 Ryerson Street

Hon. Meenakshi Srinivasan, Chair
NYC Landmarks Preservation Commission
One Centre Street, 9th Floor
New York, NY 10007

Dear Chair Srinivasan,

The Municipal Art Society writes in support of the designation of 99 Ryerson Street as an individual New York City landmark. The only local surviving home of Walt Whitman, 99 Ryerson Street is our last remaining tangible connection to the poet’s 28 years in New York City.

Whitman’s first edition of Leaves of Grass was written and first published in 1855, while he lived at 99 Ryerson. This collection is widely recognized as one of the earliest distinctly American literary works and the first predominantly free verse poetry collection. The home of such a prominent historical figure is a site of both local and national significance.

99 Ryerson is located just outside the boundaries of the local Wallabout Historic District, and the State and National Register Wallabout Historic District and Wallabout Industrial Historic District. Similar to many structures in these districts, which have the highest concentrations of 1850s wood-frame houses in the city, inappropriate materials have been used to modify the home over the past two centuries. However, restoration of 99 Ryerson is achievable, as it is already happening extensively to similar buildings in the nearby historic districts. But this can only take place if 99 Ryerson remains standing.

As an individual landmark, 99 Ryerson has the potential to celebrate Walt Whitman’s life in New York City and inspire a future generation of American poets. For these cultural, historical, and architectural reasons, MAS strongly encourages the designation of 99 Ryerson Street. This is an essential first step in ensuring that Walt Whitman’s only extant home in New York City endures.

Yours truly,

Elizabeth's signature

Elizabeth Goldstein
The Municipal Art Society of New York

Action Alert: Save the Historic Tax Credit for NYS

interior of the Williamsburgh Savings Bank in Brooklyn, New York

The restoration of the Williamsburgh Savings Bank was made possible by the Historic Tax Credit program.

MAS joins our preservation colleagues in calling on Congress to save the Historic Tax Credit (HTC).

This week, the House Ways and Means Committee released its tax reform bill eliminating the Historic Tax Credit (HTC), which encourages private investment in the rehabilitation of historic buildings.

Over its 38-year history, the federal HTC has resulted in the restoration of more than 42,000 buildings, the outlay of more than $130 billion of private investment, the creation of 2.5 million jobs, and an average return of $1.20 to the Treasury for every dollar spent.

Thirty-four states across the nation, including New York, have enacted local HTC programs that recognize the economic development potential of historic rehabilitation.

Since 2002, nearly 500 HTC projects have been certified here, garnering $4 billion in investment and 52,000 jobs for New York State.

The HTC has proven to be a vital economic development engine, while also preserving the history of both our state and our nation.

We need your help. Please let members of Congress know that New York State needs the Historic Tax Credit.

By Email:

Using Social Media:

MAS Comments on the Jerome Avenue Rezoning Proposal

Full Title: MAS Comments for Bronx Borough President on the Jerome Avenue Rezoning Proposal, CEQR No. 17DCP019X, Bronx, NY.


The Municipal Art Society of New York (MAS) believes the Jerome Avenue rezoning proposal has the potential to disrupt the character of the neighborhood.

While we appreciate the City’s community outreach efforts under the Jerome Avenue Neighborhood Plan, we find a disconnect between those goals and the strategies identified to achieve them by the rezoning proposal. We are particularly concerned about housing affordability, residential and commercial displacement (especially automotive-related businesses and workers), and the impacts that such an influx of new residents and workers would have on neighborhood schools, daycare facilities, and open space.


The New York City Department of City Planning’s (DCP) rezoning proposal, which includes zoning map amendments, zoning text amendments, and city map changes, would affect an approximately 92-block area primarily along Jerome Avenue and the adjoining eastern and western commercial corridors in Bronx Community Districts 4, 5, and 7. The rezoning is expected to add 3,228 dwelling units (DUs), 72,273 square feet (sf) of community facility space, and 20,866 sf of commercial/retail space to the project area, while decreasing the amount of industrial and automobile-related space by 47,795 sf and 98,002 sf, respectively. Moreover, it is anticipated that nearly 9,500 new residents will move into the neighborhood.

Indirect Residential Displacement

With almost 36 percent of households at or below poverty level, this neighborhood is one of the city’s lowest income communities. Thus, one of the most pressing concerns for local residents is the availability of affordable housing. The City asserts that indirect residential displacement resulting from the rezoning would be mitigated by the Mandatory Inclusionary Housing (MIH) program. However, the City has yet to disclose the number of expected affordable units or the MIH affordable housing option. Furthermore, the DEIS does not evaluate a MIH option.

As a result, MAS finds the DEIS to be deficient in the assessment of indirect residential displacement and stresses that the Final Environmental Impact Statement (FEIS) must identify the number of expected affordable units, the chosen MIH option, and a disclosure of the projected source of financing for each development in order for the analysis to be complete. Without a detailed housing plan, including the evaluation of affordability requirements and income band options under MIH, MAS questions the validity of any determination that concludes displacement impacts will be mitigated effectively.

Median Household Income and Mandatory Inclusionary Housing – The median household income in the Jerome Avenue neighborhood is $26,226. Twenty percent of area households earn less than $10,000 annually. Therefore, apartments would need to rent for $650 or less in order to be considered affordable for the 50 percent of residents making less than the median income.

The “deep affordability” option proffered by MIH requires 20 percent of units be affordable to households making 40 percent of Area Median Income (AMI), which is $34,360 for a household of three. Therefore, even at this level of affordability, housing would be considerably out of reach for the majority of area residents. As is the case with rezonings in other low-income communities across the city, the current MIH affordability options fail to adequately serve the residents in the Jerome Avenue project area.

MAS recommends that at least 20 percent of the affordable units should be at or below 30 percent of AMI in order to address this gap and more accurately reflect neighborhood median incomes.

Rent-Stabilized and Rent-Regulated Units – It is clear that rent-stabilized and rent-regulated units contribute greatly to housing affordability for area residents. According to the Department of Housing Preservation & Development (HPD), two-thirds of all households in the Jerome Avenue area are rent-regulated. Forty-one percent are rent-stabilized and 21 percent receive some type of government assistance. In the rezoning project area, there are 78 multifamily residential buildings registered with the New York State Department of Housing and Community Renewal (DHCR) containing 4,250 units that may be rent-regulated. Within a quarter-mile, there are more than 700 multifamily buildings registered with DHCR containing approximately 37,000 units.

We find the preservation of these units to be critical for the stability of lower-income households in the area. Therefore, MAS recommends that the Special Jerome Avenue District, created under the rezoning, include provisions similar to the Special Clinton District in Hell’s Kitchen, requiring property owners to obtain a certification of no harassment before receiving permission to redevelop. This will help strengthen the preservation of affordable units and prevent harassment of tenants by those seeking to redevelop their properties in order to garner higher rents.

Commercial Displacement

According to the DEIS, approximately 77 firms employing 584 employees would be potentially displaced. Despite this, the DEIS concludes that the rezoning would not have adverse impacts on local businesses. The DEIS also concludes that any potential for commercial displacement would be offset by the introduction of a substantial new residential and worker population that would in fact sustain the customer base of existing businesses.

MAS finds these conclusions to be unfounded at best. With the addition of 1,765 market-rate DUs under the rezoning, it is expected that a customer base with substantially higher incomes and retail preferences than current residents would be introduced to the area. Furthermore, at the deepest affordability scenario under MIH, only 20 percent of eligible households would be earning $31,080 – nearly $6,000 more than the current area median.

Therefore, the mere introduction of a moderate amount of affordable DUs at higher AMI bands could bring a dramatic shift in area socioeconomic conditions toward a higher income bracket with different retail preferences, not to mention the market-rate tenants. As a result, the rezoning may have a harmful effect on many neighborhood businesses that cater to the existing population.

Specific Effects on Auto-Related Businesses

There is no doubt that a disproportionate number of the businesses facing potential displacement are in automotive-related industry sectors. Meanwhile, the DEIS asserts that there would not be a significant impact on any specific industries even though 160 workers, or 28 percent of all potentially displaced workers, are employed in automotive related industries. According to Under the Hood, a report prepared by The Pratt Center for Community Development, these businesses occupy sites with the lowest value per square foot ($50) in the rezoning area, making them prime for redevelopment. The displacement of these businesses and jobs presents a substantial impact to the automotive industry, which is composed of an interdependent ecosystem of firms including automotive repair, wholesale parts sellers, and other related businesses.

In an area with a 17 percent unemployment rate – 60 percent more than the city average, it is clear that the Jerome Avenue community can ill-afford to lose any jobs. While the typical food preparation or retail worker earns $20,000 per year in New York City, autoworkers earn $44,000 on average. These comparatively high paying jobs also have relatively low barriers to access, as “75 percent of auto repair workers are people of color, 64 percent are foreign-born, and 68 percent have a high school diploma or less.” 1

In addition to local business and employment impacts, it is likely that at least 50 percent of workers in these automotive-related businesses live in the Bronx. Therefore, further damage to the area’s community and economy can be expected if jobs are lost in this sector. 2

The DEIS states that displaced auto-related businesses could relocate to other clusters throughout the city. However, relocation for these types of business is difficult, as they require the availability of C8 commercial and manufacturing zoning, which has been reduced because of other recent city rezonings (e.g., the Atlantic Avenue corridor in Brooklyn and Willets Point, Queens). In addition, previous plans for the relocation of automotive businesses and workers in Willets Point, Queens have largely been unsuccessful.

MAS believes the preservation of existing automotive-related businesses and jobs is of paramount importance and that additional mitigation measures for displacement should be included in the FEIS. We urge the City to examine other solutions such as Councilmember Vanessa Gibson’s Commercial and Auto Repair Stability Act (CARS) legislation that would provide resources and protections for automotive businesses.

Community Facilities

Public Schools – The introduction of 9,500 new people will substantially increase the demand on community facilities in the rezoning area. One of the primary concerns is overcrowded elementary and intermediate public schools. While all public schools within the rezoning area are expected to see an increase in utilization rates, several of the already over-capacity schools in Community School Districts 9 and 10 will see utilization rates rise dramatically.

For example, the intermediate schools in District 9, sub-district 2 will reach over 170 percent of their capacity with the rezoning! In total, the rezoning is expected to result in a deficit of several thousand public school seats. This is unacceptable and must be addressed with appropriate mitigating actions.

Unfortunately, we find the mitigation measures identified in the DEIS to be vague recommendations about reorganizing existing public school space and the creation of additional space through new construction, both of which lack a firm commitment to action. While DCP plans to explore potential mitigation measures on a timeline between present day and the publication of the FEIS, this does not allow sufficient time for meaningful public engagement of families living in the proposed rezoning area. Therefore, we request that the City provide this information as part of the DEIS process.

Child Care Services – The rezoning would result in a deficit of 92 spots in publicly funded childcare facilities in the area. Unfortunately, the DEIS does not identify this as an adverse impact requiring mitigation because it does not exceed CEQR thresholds requiring further analysis. However, MAS finds that in the Jerome Avenue community, any deficit in childcare facilities an adverse impact that requires mitigation. Therefore, we urge DCP to identify and commit to additional mitigation measures for the anticipated impacts on childcare services in the area including, but not limited to, adding more daycare facilities under the rezoning proposal.

Open Space

The Jerome Avenue community is greatly underserved by open space. With the 9,500 residents and 975 workers expected under the rezoning, demand on the limited open space will only worsen. In fact, according to the DEIS, areas would achieve a paltry 21 percent of the City’s goal of 2.5 acres of open space per 1,000 residents, a 6 percent decrease over current conditions. However, the DEIS concludes that no significant adverse impacts on open space would occur simply because the conditions do not exceed CEQR thresholds requiring additional analysis or mitigation.

MAS asserts that the City must pursue ways to improve existing and create new open space to accommodate the demands of the existing and future population of the project area.


Development facilitated by the rezoning is expected to result in significant shadow impacts on eight open space resources – the Bronx School of Young Leaders, the PS 306 Schoolyard, the Mount Hope Playground, the Goble Playground, Inwood Park, and Keltch Park. The DEIS shadow analysis also identifies two additional smaller sites that would incur a complete loss of sunlight during growing season (the Edward L. Grant Greenstreet and the Jerome Avenue/Grant Avenue Greenstreet).

Despite these impacts and with the current lack of open space in mind, no clear mitigation measures have been proposed. Therefore, MAS urges the City to examine design changes affecting future development that eliminate or greatly reduce shadow impacts on these valuable resources and commit to the creation of new open space in the area.

Historic and Cultural Resources

The proposed rezoning area contains several cultural and historic resources that could be affected by development associated with the rezoning. According to the DEIS, the rezoning has the potential to result in construction impacts on the State/National Register of Historic Places (S/NR)-listed Croton Aqueduct System and associated park.

In addition, several projected and potential development sites are within 90 feet of the S/NR-eligible U.S. Post Office – Morris Heights Station. Therefore, we request that all correspondence between the City, the State Historic Preservation Office (SHPO), the Landmarks Preservation Commission (LPC) must be made publicly available on the City’s website and, to the extent practical, included in the FEIS.

Traffic and Transportation

Significant adverse traffic impacts are expected at 22 intersections in the rezoning area. Therefore, MAS requests that all mitigating traffic engineering improvements recommended by the Department of Transportation (DOT) be included in the FEIS, with a detailed explanation of their design, implementation, and anticipated impacts. Further, MAS requests disclosure of the DOT approval process for these mitigation strategies as well as explanation of how mitigating actions are tested and evaluated for efficacy.

At present, none of the elevated subway stations on the 4 line in the study area are compliant with the Americans with Disabilities Act (ADA). As infrastructure and streetscape improvements are made in the area, the creation of ADA accessible entrances and exits at these stations should be considered a top priority.


The Jerome Avenue rezoning proposal comes at a critical time for the community and the city as a whole. With almost 10,000 new residents coming to the area, protections must be in place to ensure that current residents and businesses are not pushed out.

While MAS supports the efforts the City has made to engage community members in the creation of the Jerome Avenue Neighborhood Plan, the rezoning does not adequately resolve critical issues the community will face with regard to residential and commercial displacement, access to and availability of affordable housing, overburdened schools and daycare centers, and the lack of open space.

MAS strongly urges the City to incorporate our recommendations into the rezoning proposal and work towards a plan that accommodates new people and business without forever altering the character of the existing Jerome Avenue community.

Thank you for the opportunity to provide comments on this critically important proposal.


  1. Abello, Oscar. “Help for NYC Auto Repair Shops Could Save Thousands of Jobs.”” March 21, 2017. (link)
  2. 2014 LEHD Origin-Destination Employment Data.