It Happened Here First: Herald Square to Madison Square

Janes Walk

Led By Laurie Lewis

Discover some of New York’s many first-of-their-kind accomplishments in the area between Herald Square and Madison Square Park. Learn about the first baseball games, the idea for the credit card, and the original crazy gathering known as a flash mob. Find fun facts along the way, such the reason Macy’s has a red star logo and the nickname of the Empire State Building in its early days. This Jane’s Walk appears on a website and includes walking directions so you can enjoy it either on the streets of Manhattan or as an armchair traveler.


Most type on the website is large. The website includes pictures of what is at the scene to help orient walkers. People who want a self-guided experience can view the walk on their phone and follow walking directions included on the website. The route is flat and should not be crowded on the weekend.


On Demand
Less than 30 minutes

Borough: Manhattan
Theme: History & Culture
Platform: On Your Browser
Language: English
Herald Square: 34th Street and Broadway in 1936. Photo: Wikimedia Commons, Berenice Abbott.